Animal Welfare Professionals

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  • 1.  Big Dog Master Class Block 7: Get big dogs into great homes faster

    Posted 03-30-2022 11:51 AM

    Updated 3/31 at 12:41pm PT - Recording is now available to watch on-demand in Maddie's University. You can complete a quiz about this session to earn CAWA, NACA and RACE CE: https://university.maddiesfund.org/products/big-dog-master-class-block-7-get-dogs-into-great-homes-faster

    Proven strategies for minimizing the length of stay
    and Big dog marketing - the easy way

    Please use this thread to ask follow-up questions to our presenters about this session. Any questions that we don't get a chance to answer during the live Q&A session will be answered here.


    Presenters:
    Arin Greenwood,
    Editor, writer, communications consultant, Human Animal Support Services


    @Arin Greenwood is an animal writer, former lawyer, and novelist living in St. Petersburg, Florida. Arin writes for the Human Animal Support Services project. She was previously The Huffington Post's animal welfare editor, and her stories about cats, dogs, and other critters have been published in The Dodo, The Washington Post, Slate, The Today Show's website, the American Bar Association Journal, and other publications. Arin is author of Your Robot Dog Will Die, published by Soho Teen in 2018.

    Caitlin Quinn, Director of Operations, HeARTs Speak, Inc.


    @Caitlin Quinn is passionate about working with shelters and rescues to reimagine the way they tell their stories and connect with new audiences. She has served in the animal welfare field since 2008 and early on had the honor of working closely with diverse organizations across the U.S. to maximize resources, redesign policies, & find life-changing marketing solutions. In 2015 she got her MPA with a concentration in nonprofit management and in 2021 she began teaching shelter marketing for the University of Florida Master's in Shelter Medicine program.

    Kasey Spain
    , Marketing and Communications Senior Manager, American Pets Alive! and Human Animal Support Services

    @Kasey Spain is the Marketing and Communications Senior Manager for American Pets Alive! and the Human Animal Support Services project. With a background as a Creative Director specializing in design and branding, Kasey has worked with brands such as Neiman Marcus, Lincoln Property Company, Chuy’s, Choctaw Casinos, TIGI Haircare and many more. 

    Kasey previously served as the Marketing and Communications Manager for the Austin Animal Center, the city’s municipal shelter. She received an Austin Addy Award and an Emmy nomination for her work on a lost pet awareness campaign produced for Austin Animal Center. As part of her contribution to the HASS project, Kasey leads the Marketing and Communications Working Group and Job-Alike peer group, and is passionate about helping HASS partner organization’s marketing staff to transform their services and communities through effective communication.

    Clare Callison, Maddie’s® Director of National Pet Supply and Demand, American Pets Alive!


    @Clare Callison is the Maddie’s® Director of National Pet Supply and Demand for American Pets Alive! and serves on the Board of Directors for CARE (Companions and Animals for Reform and Equity). She provides guidance and support to help organizations build robust lifesaving programs and improve operations to better serve people and pets. Clare specializes in helping organizations grow their transport relationships and increase their lifesaving through rescue partnerships and open adoption practices. Before joining American Pets Alive!, she was the Director of Operations for San Antonio Pets Alive for 5 years. Because of her heavy involvement, San Antonio has gone from a 28 percent live release rate to a 90 percent live release rate in over three years. Clare enjoys helping others seek lifesaving solutions to common challenges that exist in working in a high-volume, fast-paced animal welfare organization.
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    #AdoptionsandAdoptionPrograms
    #Conferences,WorkshopsandWebcasts
    #EducationandTraining
    #MarketingandSocialMedia

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    alison gibson
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  • 2.  RE: Big Dog Master Class Block 7: Get big dogs into great homes faster

    Posted 03-30-2022 05:47 PM
    Resources from Session 7A: Proven strategies for minimizing the length of stay – @Michele Figueroa and @Clare Callison

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    Christie Keith
    Maddie's Million Pet Challenge
    Davisburg, Michigan
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  • 3.  RE: Big Dog Master Class Block 7: Get big dogs into great homes faster

    Posted 03-30-2022 05:48 PM
    Resources from Session 7B: Big dog marketing – the easy way  – @Arin Greenwood, @Caitlin Quinn, and @Kasey Spain

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    Christie Keith
    Maddie's Million Pet Challenge
    Davisburg, Michigan
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  • 4.  RE: Big Dog Master Class Block 7: Get big dogs into great homes faster

    Posted 03-30-2022 06:41 PM

    I wanted to share some additional resources based on some of the questions that came up at the end of the day. 

    There was a great question on breed labels and in addition to Janis' great explanation of the research I wanted to provide this link to a guide from Animal Farm Foundation on not only why breed labels don't serve mixed breed dogs (a false expectation of behavior, etc.) but  a bit about the how of removing them and choosing better options for helping make good matches: https://www.canva.com/design/DAEt7wKMVvo/_s0-SBe6sbfvDrvM_hDWww/view?utm_content=DAEt7wKMVvo&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink

    I also wanted to share a customizable template for posting about space crises, in the style that both Clare and Kelly shared in their presentations: https://heartsspeak.org/shelter-capacity-meter/ and this blog about communicating space crises https://heartsspeak.org/communicating-about-space-crises/



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    Caitlin Quinn
    HeARTs Speak
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